So you think you’ve finished your studies? You may have graduated years ago, but let me tell you, in today’s economy, school is never out.
If you don’t have it already, you need to develop a philosophy of life-long learning. Things are changing much too fast to rely simply on what you learned at uni or TAFE.
For example, whether you’re a small or a large business, you can’t stick your head in the sand and ignore trends like social media. That means not only mastering existing tools, but staying abreast of emerging tools, as well.
It’s pretty clear that most businesses should have a Facebook page and a Twitter account. But when it comes to using some of the newer social media tools for your business, how do you pick a winner? You need to look at factors such as the take-up rate, how it integrates with other tools, and whether it offers something that is not only different, but hopefully useful, as well.
Google+ is one on the cusp (though, supported by and integrated with the raft of Google tools, it’s a pretty safe bet that it will be there for the long haul).
The location-based tool Foursquare, used by more than 15 million people who check in at locations and share their visits with friends, has had a lot of publicity and has attracted venture capital investment. But how important is it to people to become the ‘mayor’ of frequently visited spots? Are people using it mainly to make their friends jealous about where they can afford to go on a holiday?
A tool that I think ticks more of the boxes is Pinterest, an online pinboard service that, in the words of CBS Moneywatch, “attracts people who need to organize the chaos of Internet-age information overload.”
Pinterest describes itself as a social network meant to connect everyone in the world through the things that they find interesting.
The site lets you create and curate multiple pinboards in any category you can create, as well as following others’ pinboards. It falls somewhere between window shopping and actual collecting. You can log on through Twitter or Facebook, so you can tell your friends and customers about your boards.
At the same time, In contrast to Facebook, Pinterest pinners may end up choosing to follow people they don’t know purely based on the photos they curate, creating seemingly random new networks.