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Posts Tagged ‘zazoo’

Zazoo writes for NETT on online video Thursday, March 11th, 2010

Zazoo was asked to put together a workshop article for NETT magazine on how to promote your business online using video. The article has been published in this month’s issue (see a PDF version here).

Here are a couple of excerpts:

“Online video is no longer a nice-to-have addition to your marketing mix: it’s becoming an essential tool for small businesses trying to stand out in a crowded market. Yet, often the biggest challenge for SMEs interested in creating online video is taking that first step. Your dream may be to create something that goes viral, but where do you start? How do you make it interesting enough to get people to watch – and then spread the message? The good news is, creating online video is getting cheaper and easier to do.

“….The biggest challenge for businesses, especially SMEs, is taking the first step. Video can confound people who are only familiar with traditional marketing. Developing an interesting concept is the next challenge. Viewers have been conditioned by years of television watching to expect video to be entertaining as well as informational, so that talking head presentation from your MD is an online video no-no.

“….Each video and each campaign is different, so work out ways you candetermine the success of your video in meeting your goals.How can you tell whether increased sales are due to your video? You do things like link from the video to a particular landing page on your site instead of the home page. Measure hits to this page and add a call-to-action…. As you produce more videos, you can see what type of content gives you the most business impact.”

Keep on the lookout for future articles in NETT and other publications.

Ray Welling, Content Guy, Zazoo


Adventures with our namesake Thursday, October 22nd, 2009

OK, we’ve been skirting around this issue since Zazoo was first started, but now it’s time to tackle it head-on: to all of you who have forgotten to type the “.au” when looking for us, yes, we know that we share the same business name as a Belgian condom company (Should we have checked this out before buying the domain name and business name in Australia? Yes. Would that have changed our decision on the business name? Probably not).

Why mention this now? Well, a brand agency in the US has used a Zazoo campaign (the condom, not the digital content agency) as an example of using fear in advertising. You can view the ad below.

 

The brand agency, Woodbine, says the Zazoo ad “remind(s) us that functional purchases really can be driven by emotion. Revamping a brand so it connects on both an emotional and analytical level with consumers is an important step in revitalizing a faded brand image.”

By the way, I wonder if our Belgian name-sharers would mind if we co-opted their tagline for our business as well? Zazoo - fun, sexy, safe. What do you think?

- Ray Welling, Content Guy


Look no further for digital video content Monday, August 24th, 2009

Zazoo has produced a quick video displaying our digital video services. Contact us at info@zazoo.com.au if you would like any further info!


Zazoo Show Reel


Prius projects pop up in our portfolio Monday, July 20th, 2009

Kermit the Frog was wrong: It is easy being green! Zazoo’s most recent projects for Toyota Australia, created with HotHouse, have revolved around this month’s launch of the new model Prius hybrid car in Australia.

The “Prius People” vodcast project employs a social media-oriented relationship-building approach, presenting a slice of life with interesting Australians. We got the chance to work with some inspiring and remarkable people including environmentalists Tim Flannery and Tanya Ha, Eye Foundation CEO Belinda Sullivan, Today Show nutritionist Joanna McMillan Price, and technology experts Peter Blasina and Nick Broughall. Three of the videos launched this week and you can see them here.

     

Also with HotHouse, Zazoo implemented a blogger engagement program for Toyota as part of the Prius launch, organising information sessions for several of Australia’s top bloggers.

For more information see the Our Work page.


Simon on DishyMix Monday, November 24th, 2008

Hear Zazoo’s Business Guy Simon van Wyk interview CEO of Personal Life Media and Internet connector Susan Bratton on what she has learned from the Internet gurus she has interviewed for her DishyMix podcast series:  http://personallifemedia.com/podcasts/232-dishymix#ep72