Posts Tagged ‘Yahoo!7’

Australian online ad measurement study underway Friday, October 24th, 2008

From today’s B&T newsletter: “Interactive Advertising Bureau (IAB) Australia has partnered with the major five online publishers to launch a major study into the effectiveness of internet advertising.

“The publishers - Fairfax Digital, News Digital Media, Ninemsn, MediaSmart and Yahoo!7 – have each provided equal online inventory in a standard IAB ad format to create an ‘average’ online brand building
campaign.

“The ads, for an FMCG client, have been provided free of charge and will provide an insight into the impact of online advertising.

“The IAB refused to name the brand involved or the media agency handling the placements, citing the need for unaffected results. Nielsen Online is managing the project and will compile the final analysis of the study.

“Results of the five-week project, which is described as ‘unheralded’ by the IAB, will be released on 26 November.”

Read the whole story here.

• Tags: B&T, Fairfax Digital, IAB, MediaSmart, News Digital, ninemsn, online ads, online advertising, Yahoo!7
  Posted in Australia, Marketing, Media companies, Technology
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