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Posts Tagged ‘Telstra’

The social media list Tuesday, December 2nd, 2008

Are you on the social media ‘rich list’ (apologies to Channel 7 and Andrew O’Keefe)? Probably not, because as with so many things like this, Peter Kim’s Social Media Marketing Examples list is by a North American, for a North American audience. (Kudos to Telstra and the Sydney Writers Centre as apparently the only Australian organisations on the list. If someone has done a list like this for Australia, please let me know and I’ll be happy to promote it.) In the meantime, a look at this list of 324 companies that ‘get’ social media is interesting and constructive. For example:

  • Consulting giant Accenture has nine corporate blogs, five podcast channels and its own social network
  • Adobe has a directory of nearly 200(!) blogs by its employees
  • There are at least 135 Facebook pages, groups or applications mentioned on the list
  • 86 of the companies on the list are using Twitter accounts, many of them with multiple accounts
  • The renowned medical centre The Mayo Clinic has a YouTube channel (prepare to be grossed out at gruesome videos from the operating theatre)
  • Even the Oscar Mayer Weinermobile has its own Twitter account (so you can say franks for the memories!)

Not all the companies on the list are large multinationals - the message here (with a nod to Anthony Johnson, who brought this list to my attention) is that all types of companies need to start getting involved in social media, because that’s where their customers are hanging out. They’re already talking about you without your participation - or worse, they’re talking about your competitors instead of you and you need to get out there and mix it up.


Telstra claims tough times fuelling online growth Wednesday, October 1st, 2008

From today’s B&T newsletter:

Telstra’s online and mobile sites are stealing revenue from traditional print and TV sectors, the company has
claimed, with the tough economic conditions aiding its growth while traditional media suffers.

The telco has said its BigPond sites have recorded more than 50% growth in total advertising revenue since the beginning of the year, including strong growth in the September quarter.

While Telstra would not reveal a dollar value of the revenue increase, network advertising GM Chris Taylor
confirmed claims that its online and mobile ads are “bucking the trend reported by traditional print and television sectors, which are watching their revenues shrink”.

Justin Milne, managing director of Telstra Media Group said the growth reflects confidence among advertisers that online and mobile advertising offered advantages over traditional advertising formats.