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Posts Tagged ‘social media marketing’

Social media: who’s in charge? Thursday, October 1st, 2009

A recent survey has revealed that the public relations department, not the marketing department, runs social media in most organisations. As one commenter, Jeff Bullas has written: “I thought I knew who was in charge of Social Media in corporations until I came across this survey.” The results were:

  • PR is in charge of digitalcommunications in 51% of organisations, compared to 40.5% for marketing.
  • PR is responsible for blogging at 49% of all organizations, while marketing is responsible 22%.
  • PR is responsible for social networking at 48% of all organizations, compared to 27% for marketing.
  • PR is responsible for micro-blogging at 52% of all organizations, compared to 22% for marketing.

Mind you, the survey was run by ipressroom.com for the Public Relations Society of America, which may cause some people to mutter, “Well, they would say that, wouldn’t they?” I wonder what the results would be if this survey was done in Australia?


Dealing with social media-phobia Thursday, August 27th, 2009

If you’re having trouble selling in the idea of using social media in your business, Sydney-based IT/e-business consultant Jeff Bullas has written a couple of useful pieces to help you identify and problem and, more importantly, do something about it:

Quotable quotes:

  • “So much of what’s discussed online is shallow and we have real work to do.”
  • “Traditional media is still bigger, we will use Social Media when it is more mainstream.”
  • “Waiting on ROI (return on investment) with facts and figures.”
  • “We’re afraid of making a mistake.”
  • “Ask them for 5 keywords or phrases that potential customers would use to find their/your company in a search engine, and then provide a brief report showing them the results of their ranking in Google, and ask a simple question, like, ‘Did I find you on page one of Google?’ ( the answer is mostly ‘NO’). So the best question to ask them next is, ‘How are they going to find you then  … the Yellow Pages?’”
  • “Sign your boss up to listen by setting up Google Alerts and TweetBeep for your boss/ or the CEO, so she or he can see that there are already many discussions about your organization going on online.”

Well worth a read for CEOs and those who toil under them.