List of Posts

Posts Tagged ‘simon van wyk’

Prius projects pop up in our portfolio Monday, July 20th, 2009

Kermit the Frog was wrong: It is easy being green! Zazoo’s most recent projects for Toyota Australia, created with HotHouse, have revolved around this month’s launch of the new model Prius hybrid car in Australia.

The “Prius People” vodcast project employs a social media-oriented relationship-building approach, presenting a slice of life with interesting Australians. We got the chance to work with some inspiring and remarkable people including environmentalists Tim Flannery and Tanya Ha, Eye Foundation CEO Belinda Sullivan, Today Show nutritionist Joanna McMillan Price, and technology experts Peter Blasina and Nick Broughall. Three of the videos launched this week and you can see them here.

     

Also with HotHouse, Zazoo implemented a blogger engagement program for Toyota as part of the Prius launch, organising information sessions for several of Australia’s top bloggers.

For more information see the Our Work page.


The link between personal and corporate branding Friday, July 10th, 2009

We’ve just published an article on the HotHouse blog on using social media tools such as LinkedIn and Twitter and the impact they can have on “brand you” as well as your company. There’s an accompanying podcast interview with Chuck Hester, whose book “Linking In to Paying it Forward” explains his philosophy on using LinkedIn to help others.

HotHouse blog article: http://blog.hothouse.com.au/2009/07/08/the-link-between-personal-and-corporate-branding/

Podcast interview with Chuck Hester: http://blog.hothouse.com.au/2009/07/07/hothouse-podcast-paying-it-forward-through-social-media/


A panoply of podcasts on e-marketing Wednesday, April 1st, 2009

Warning: shameless self-promotion alert!

Zazoo has been producing a series of podcasts on e-marketing for interactive marketing agency HotHouse. Here are some links to recent podcasts:

Also, visit the HotHouse blog for erudite commentary on the digital industry!


Tussle between interactive and digital agencies Monday, March 16th, 2009

Zazoo partner Simon van Wyk has gone on a rant against interactive ad agencies. You can read it at his HotHouse blog or on the media marketing site MuMBRELLA. Check out all the comments - positive and negative - on the MuMBRELLA post - he has really touched a nerve!


Simon on DishyMix Monday, November 24th, 2008

Hear Zazoo’s Business Guy Simon van Wyk interview CEO of Personal Life Media and Internet connector Susan Bratton on what she has learned from the Internet gurus she has interviewed for her DishyMix podcast series:  http://personallifemedia.com/podcasts/232-dishymix#ep72