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Posts Tagged ‘simon van wyk’
Prius projects pop up in our portfolio Monday, July 20th, 2009
Kermit the Frog was wrong: It is easy being green! Zazoo’s most recent projects for Toyota Australia, created with HotHouse, have revolved around this month’s launch of the new model Prius hybrid car in Australia.
The “Prius People” vodcast project employs a social media-oriented relationship-building approach, presenting a slice of life with interesting Australians. We got the chance to work with some inspiring and remarkable people including environmentalists Tim Flannery and Tanya Ha, Eye Foundation CEO Belinda Sullivan, Today Show nutritionist Joanna McMillan Price, and technology experts Peter Blasina and Nick Broughall. Three of the videos launched this week and you can see them here.
Also with HotHouse, Zazoo implemented a blogger engagement program for Toyota as part of the Prius launch, organising information sessions for several of Australia’s top bloggers.
For more information see the Our Work page.
- Tags: Belinda Sullivan, Joanna McMillan Price, Nick Broughall, Peter Blasina, Prius, Prius People, Ray Welling, simon van wyk, social media, Tanya Ha, Tim Flannery, Toyota Australia, Video, vodcast, zazoo
Posted in Australia, Marketing, Uncategorized, Video, e-marketing, social media - No Comments »
The link between personal and corporate branding Friday, July 10th, 2009
We’ve just published an article on the HotHouse blog on using social media tools such as LinkedIn and Twitter and the impact they can have on “brand you” as well as your company. There’s an accompanying podcast interview with Chuck Hester, whose book “Linking In to Paying it Forward” explains his philosophy on using LinkedIn to help others.
HotHouse blog article: http://blog.hothouse.com.au/2009/07/08/the-link-between-personal-and-corporate-branding/
Podcast interview with Chuck Hester: http://blog.hothouse.com.au/2009/07/07/hothouse-podcast-paying-it-forward-through-social-media/
- Tags: Chuck Hester, HotHouse, LinkedIn, paying it forward, Ray Welling, simon van wyk, social media, twitter
Posted in Australia, Marketing, Technology, Writing, e-marketing, social media - No Comments »
A panoply of podcasts on e-marketing Wednesday, April 1st, 2009
Warning: shameless self-promotion alert!
Zazoo has been producing a series of podcasts on e-marketing for interactive marketing agency HotHouse. Here are some links to recent podcasts:
- Online conversation marketing: are you coming to the party? - Ray interviews US digital PR guru Chris Abraham
- A complex beast: online advertising today - Simon interviews Digital Cadet’s Brendon Cropper
- Digital opportunities for PR - Simon interviews Alan Parker from Burston Marsteller
- What the experts can teach us - Simon interviews US digital connector Susan Bratton
Also, visit the HotHouse blog for erudite commentary on the digital industry!
- Tags: e-marketing, HotHouse, podcast, Ray Welling, simon van wyk
Posted in Australia, Journalism, Marketing, Technology, Writing, e-marketing, social media - No Comments »
Tussle between interactive and digital agencies Monday, March 16th, 2009
Zazoo partner Simon van Wyk has gone on a rant against interactive ad agencies. You can read it at his HotHouse blog or on the media marketing site MuMBRELLA. Check out all the comments - positive and negative - on the MuMBRELLA post - he has really touched a nerve!
- Tags: digital advertising, digital agencies, HotHouse, interactive agencies, MuMBRELLA, simon van wyk
Posted in Australia, Marketing, Technology, e-marketing, social media - No Comments »
Simon on DishyMix Monday, November 24th, 2008
Hear Zazoo’s Business Guy Simon van Wyk interview CEO of Personal Life Media and Internet connector Susan Bratton on what she has learned from the Internet gurus she has interviewed for her DishyMix podcast series: http://personallifemedia.com/podcasts/232-dishymix#ep72
- Tags: dishymix, personal life media, simon van wyk, susan bratton, zazoo
Posted in Australia, Marketing, Media companies, Technology, Video, Writing, e-marketing - No Comments »