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Search remains strong in a struggling Australian economy Thursday, February 5th, 2009

When Australians were trying to decide how to spend the Federal Government’s Christmas economic stimulus, it’s clear that their first stop was online.

Google search enquiries in Australia during the Christmas and new year period grew by more than 50% in some categories when compared to the same period in 2007/08, B&T has reported.

Searches for banks and financial institutions rose by a massive 74% from November 2007 to November 2008 and credit card searches achieved a 24% spike in December 2008 from the same period in 2007.

Google recorded growth of 36% in searches overall for shopping and Christmas-related categories in December compared to the same period in 2007 year, with food and drink searches growing by 48 per cent. Searches for apparel were also up by 46% on last year, followed by photo and video equipment searches (42%), mass merchants and department stores (41%) and computers and electronics (34%).

Real estate-related searches rose by 41% in December, while travel-related searches were up by more than 36% and automotive “deals” achieved 24% growth over 2007.

Google Australia general manager Karim Temsamani told B&T that brands need to be wary about not having an online presence. “The worst thing for a brand is to be talked about from a word of mouth perspective or to have an ad on TV or other media, and then for the consumer to go online to find that product and it’s not there.”

Google also revealed that search volumes for January are up 20% on last year.