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More 2009 predictions Monday, December 29th, 2008

Here are some more predictions posted about online growth/trends for next year. Social media manager Roger Harris predicts that Twitter will go through consolidation and integration phases in 2009 (BTW, I found this link via a Twitter connection), use of viral video will increase, and social media will be used internally by large companies for ‘management efficiency gains’.

Meanwhile, BusinessWeek says that accountability and compelling user experiences are two reasons why online advertising will be the only sector of the advertising industry to experience growth next year (albeit only 6-10% growth, less than half of pre-GFC predictions).

The power of word of mouth marketing is another reason why online will be the shining spot in a dark year. Jeffrey Rayport writes that, “It’s not that online advertising will supplant traditional media. It won’t. But a new and different ad equilibrium will emerge from the coming economic recovery - and it will represent a radical shift from anything we’ve known before. “


…and this is the year that will be Thursday, December 18th, 2008

There are heaps of opinions about what will be hot and not next year. Here’s a quick guide to expert predictions for social media and e-marketing in 2009:

  • Peter Kim – 50 Social Media &Marketing Predictions for 2009: Fourteen different experts were asked to give their predictions. The list includes: “Obamamaniacs will spawn a new age of activism”, “Social media creates indigestion”, “B2B figures it out”, and “Your ad agency will be disintermediated – by a media company.” My favourite quote from the pundits: “Suddenly, being Facebook friends with your Mom will seem less strange than following 4,000 strangers on Twitter.”
  • Investment bank GP BullHound, cited by NetImperative predicts that: “The mobile industry will see renewed interest and growth in 2009 following the success of the iPhone and developments such as the Gphone resulting in consumers taking ‘PC’ habits with them on the road.”
  • “Online fashion retailers are also likely to display unprecedented growth as consumers shift spending from the High Street to online.”
  • 2009 will be a tough year for digital publishers with many expected to drop out of the list having either been acquired or have felt pressure on advertising revenue.
  • From ClickZ comes the prediction of all predictions: “The coming year in advertising is predicted to be, if nothing else, unpredictable.”
  • From eMarketer: Online advertising growth will be 8.9% in 2009 – much stronger than traditional advertising, but at a rate halved compared to predictions earlier in the year.
  • From Frontiering Talk: Video streaming from mobiles - “Soccer mums through to corporate presentations will be beamed from mobiles directly to the internet”
  • Integrated campaign metrics - “The holy grail of marketing will get one step closer as technology starts to allow a more integrated metrics reporting of campaign media.”
  • “Attention Surplus Disorder” will be coined as a condition that affects a growing number of people.
  • “Opinion fraud” will become commonplace with companies paying for positive recommendations for their products and services.

What are your predictions, serious or otherwise? Please let me know via the comments section, and good luck in 2009.