List of Posts

Posts Tagged ‘Fairfax Digital’

Shirt-folding beats political history Thursday, December 11th, 2008

Attended the Thoughtworks Quarterly Technology Briefing in Sydney yesterday, where the heads of News Digital Media (Sue Klose) and Fairfax Digital (Pippa Leary) outlined developments in online media in Australia, and picked up some interesting facts about Australian online media consumption:

  • There are two spikes in visits to online news sites - at the beginning of the workday, when people check the news headlines; and at lunchtime, when they eat lunch at their desk and go for more entertainment info and videos
  • 35,000 people watched the live stream of Barack Obama’s victory speech on Fairfax Digital. That same day, a video on the site about how to fold a shirt was viewed by 39,000 people
  • Fairfax is claiming 2 million unique user per month just to its business and finance content, with 25-30 average page impressions per user
  • Online video advertising is expected to reach US$2.9 billion in the US in 2009 - 13% of the online advertising total - but the figures for Australia are expected to be only a fraction of that

Australian online ad measurement study underway Friday, October 24th, 2008

From today’s B&T newsletter: “Interactive Advertising Bureau (IAB) Australia has partnered with the major five online publishers to launch a major study into the effectiveness of internet advertising.

“The publishers - Fairfax Digital, News Digital Media, Ninemsn, MediaSmart and Yahoo!7 – have each provided equal online inventory in a standard IAB ad format to create an ‘average’ online brand building
campaign.

“The ads, for an FMCG client, have been provided free of charge and will provide an insight into the impact of online advertising.

“The IAB refused to name the brand involved or the media agency handling the placements, citing the need for unaffected results. Nielsen Online is managing the project and will compile the final analysis of the study.

“Results of the five-week project, which is described as ‘unheralded’ by the IAB, will be released on 26 November.”

Read the whole story here.