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Posts Tagged ‘e-business’

Prediction for 2010: embrace video or become invisible Sunday, January 10th, 2010

Daniel Flamberg, managing director of marketing agency Booster Rocket, published his predictions for interactive strategies for 2010 on iMedia.com this week. One of them was about the growing use of online video for business. He wrote:

“Video is the meme of choice online. It seems that everyone has and uses a video camera to upload all kinds of content online. In 2010, if you can’t be found on YouTube and its competitors, you will be invisible. (my emphasis) Look for considerable competition among sites vying to rank second. Watch vertical video sites attempt to increase their visibility, if not their utility or viewership.

“….Also look for new ways to emerge to tell stories in video. There appears to be a very broad tolerance for homemade videos and video with very modest production value. Videos will be shorter and better tagged. Many will be clickable, and some brands will try to create (or re-create) a branded online serial aimed at their psycho-demographic target. The Holy Grail is still the video that achieves altitude and is virally passed to zillions around the world.”

As more companies realise the importance of Internet content to sustaining their business, more and more will turn to low-cost video content for their websites.


Web 2.0 for… those less experienced Sunday, December 28th, 2008

I came across an article in the Wall Street Journal, of all places, that provides a great primer for companies thinking about Web 2.0 and social media. The headings are great:

  • Don’t just talk at consumers - work at them throughout the marketing process
  • Give consumers a reason to participate
  • Listen to - and join - the conversation outside your site
  • Resist the temptation to sell, sell, sell
  • Don’t control, let it go
  • Find a ‘marketing technopologist’ (someone who has strengths in marketing technology and social interaction)
  • Embrace experimentation

Highly recommend anyone wanting to find out about the potential of marketing technology but unsure about how to go about it to read this article!