Recent Posts
Do it for love AND money
We now resume regular programming...
Marketing-advertising shift signals need for content
Categories
- Australia (39)
- e-marketing (87)
- Journalism (19)
- Marketing (108)
- Media companies (40)
- social media (79)
- Technology (97)
- Uncategorized (3)
- Video (44)
- Writing (24)
- Zazoo's Help a Writer Australia (1)
Archives
Posts Tagged ‘digital education’
Yes, even teachers are going digital Monday, January 25th, 2010
To those of us who remember school as a distinctly low-tech experience, it may come as some surprise that teachers are turning increasingly toward digital content to make education more engaging and effective.
A report on THE Journal highlights a recently-released study showing that more than 75% of K-12 teachers were using digital tools in the classroom last year, up from 69% in 2008. Meanwhile, 72% of teachers reported they stream or download content from the Internet, up from 65% in 2008.
According to the study, “A majority of preK-12 teachers indicated they strongly agree that TV and video content is more effective when it is integrated with other instructional resources in the classroom. A majority of teachers are more likely to use five- to 10-minute video segments rather than entire programs. This is one indication that teachers are becoming more strategic in their selections and targeting use for specific purposes.” Or it could just mean that they are reacting to the fact that attention spans are getting shorter and shorter.
This means that companies will need to rely on digital content more and more as the next generation graduates into the workforce. I’ll avoid the obvious pun about an Apple for teacher…
Ray Welling, Content Guy
- Tags: content, digital, digital content, digital education, education, internet content, online content, video content
Posted in Technology, Video, e-marketing, social media - No Comments »