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Posts Tagged ‘best job in the world’
Best job in the world - an analysis Sunday, June 28th, 2009
Earlier this year I wrote about Queensland Tourism’s “Best Job in the World” social media campaign, where applications were sought for a six-month gig as ‘caretaker’ on Hamilton Island. The reponse was phenomenal, with more than 35,000 video applications and 8 million hits on the website - all in all, $150 million worth of exposure on a spend of $1.2 million. Nice job if you can get it!
A case study put together on the campaign, which won a record three Grand Prix awards at the recent Cannes Lions, has been posted on YouTube. The winner, a carrot-topped Pom, starts his job on Wednesday.
- Tags: best job in the world, hamilton island, Queensland Tourism, social media, social media roi
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