Zazoo » behavioral marketing

Posts Tagged ‘behavioral marketing’

Here are a couple of interesting articles I came across this week - worth a read:

Online marketing’s future in a web-based world - A commentary from the head of Coremetrics, written for ZDNet, this article discusses the move from behavioural marketing to contextual marketing and the integration between offline and digital marketing.
If you build a branded online community, will customers come? - “User groups take on a new meaning with the advent of social networking technologies, which provide the means for sharply heightened communication and collaboration. However, even with the best toolkit, the onus remains on the company to offer a value proposition that will make customers eager to participate.”