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	<title>Zazoo</title>
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	<link>http://www.zazoo.com.au</link>
	<description>Look No Further For Internet Content</description>
	<pubDate>Mon, 19 Sep 2011 22:28:15 +0000</pubDate>
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		<title>The Jim Morrison guide to relevance through social marketing</title>
		<link>http://www.zazoo.com.au/2011/09/20/the-jim-morrison-guide-to-relevance-through-social-marketing/</link>
		<comments>http://www.zazoo.com.au/2011/09/20/the-jim-morrison-guide-to-relevance-through-social-marketing/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 22:28:15 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[Jim Morrison]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[Ray Welling]]></category>

		<category><![CDATA[social networking]]></category>

		<category><![CDATA[The Doors]]></category>

		<category><![CDATA[zazoo]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=739</guid>
		<description><![CDATA[

From Ray&#8217;s NETT blog:
What are the most important factors to consider when you’re communicating ideas to people? How do you get your message across successfully?
From my days as a journalist writing for newspapers and magazines through to my current work presenting digital marketing messages or lecturing to students, a few common themes have emerged in terms [...]]]></description>
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		</item>
		<item>
		<title>The more things change&#8230;</title>
		<link>http://www.zazoo.com.au/2011/08/22/the-more-things-change/</link>
		<comments>http://www.zazoo.com.au/2011/08/22/the-more-things-change/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:20:03 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[Ray Welling]]></category>

		<category><![CDATA[zazoo]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=737</guid>
		<description><![CDATA[From Ray&#8217;s NETT blog:
Despite working with new technology every day (or maybe because of it!), I like to collect old wares, and my idea of a good weekend includes some time spent trawling through antique and vintage shops.
A recent acquisition was a set of books on ‘modern business’ produced by the Alexander Hamilton Institute back in [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2011/08/22/the-more-things-change/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Feed the beast, affordably</title>
		<link>http://www.zazoo.com.au/2011/08/16/feed-the-beast-affordably/</link>
		<comments>http://www.zazoo.com.au/2011/08/16/feed-the-beast-affordably/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 12:00:32 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[Ray Welling]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=735</guid>
		<description><![CDATA[From Ray&#8217;s NETT blog:I’ve written in this blog previously about the extra demands on your business time created by new technology. One of the biggest pressures is the pressure to publish.
Rebecca Lieb, former chief editor of ClickZ and head of information merchant Econsultancy in the US, said to me in an interview, “Brands are not just [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2011/08/16/feed-the-beast-affordably/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Julia, Tony, and small business marketing</title>
		<link>http://www.zazoo.com.au/2011/07/28/julia-tony-and-small-business-marketing/</link>
		<comments>http://www.zazoo.com.au/2011/07/28/julia-tony-and-small-business-marketing/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 23:55:39 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[Ray Welling]]></category>

		<category><![CDATA[zazoo]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=731</guid>
		<description><![CDATA[From my NETT blog:

Our politicians have shown they could learn a thing or two from small business when it comes to marketing their wares.

You can be the best at something, but if people don’t know about it, that fact won’t get you anywhere.

The federal election brought home for me the importance of positioning and promotion when [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2011/07/28/julia-tony-and-small-business-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pick your battles</title>
		<link>http://www.zazoo.com.au/2011/07/24/pick-your-battles/</link>
		<comments>http://www.zazoo.com.au/2011/07/24/pick-your-battles/#comments</comments>
		<pubDate>Sun, 24 Jul 2011 06:13:09 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[Ray Welling]]></category>

		<category><![CDATA[zazoo]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=729</guid>
		<description><![CDATA[From my NETT blog:

Technology can help you accomplish a wide range of business tasks without needing to engage other people to get them done. But that doesn’t mean that it’s the way you should use it.

In a past life, I worked for the 2000 Sydney Olympics writing speeches for the CEO of the Paralympic Games. Most [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2011/07/24/pick-your-battles/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lifelong learning&#8217;s lament</title>
		<link>http://www.zazoo.com.au/2011/01/14/lifelong-learnings-lament/</link>
		<comments>http://www.zazoo.com.au/2011/01/14/lifelong-learnings-lament/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 05:51:18 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[iPad]]></category>

		<category><![CDATA[NETT blog]]></category>

		<category><![CDATA[NETT magazine]]></category>

		<category><![CDATA[Ray Welling]]></category>

		<category><![CDATA[technology adoption]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=591</guid>
		<description><![CDATA[As published in NETT:
When the iPad was released last year, there was a cacophony of ooohs and aaahs as geeks, early adopters and visionaries welcomed Apple’s shiny new thing. But if you listened carefully, you could also hear sighs and mumbles. That was from the people who were saying under their breath, “Oh s@!?# – another [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2011/01/14/lifelong-learnings-lament/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Target those who need you most - NETT blog</title>
		<link>http://www.zazoo.com.au/2010/11/17/target-those-who-need-you-most-nett-blog/</link>
		<comments>http://www.zazoo.com.au/2010/11/17/target-those-who-need-you-most-nett-blog/#comments</comments>
		<pubDate>Tue, 16 Nov 2010 23:48:43 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[NETT]]></category>

		<category><![CDATA[NETT blog]]></category>

		<category><![CDATA[NETT magazine]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=589</guid>
		<description><![CDATA[Our politicians have shown they could learn a thing or two from small business when it comes to marketing their wares.
You can be the best at something, but if people don’t know about it, that fact won’t get you anywhere.
The federal election brought home for me the importance of positioning and promotion when you’re marketing [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/11/17/target-those-who-need-you-most-nett-blog/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Good video content more important than technical quality</title>
		<link>http://www.zazoo.com.au/2010/08/19/good-video-content-more-important-than-technical-quality/</link>
		<comments>http://www.zazoo.com.au/2010/08/19/good-video-content-more-important-than-technical-quality/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 02:34:24 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Internet video]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[online video content]]></category>

		<category><![CDATA[online video research]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=587</guid>
		<description><![CDATA[A recent study by psychologists at Rice University has revealed that the content of an online video, not its technical quality, is its most important feature.
The study “The Effect of Content Desirability on Subjective Video Quality Ratings”, appears in the journal Human Factors.
The researchers showed 100 study participants 180 movie clips encoded at nine different levels, [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/08/19/good-video-content-more-important-than-technical-quality/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Shameless self-promotion, parts XXXVI and XXXVII</title>
		<link>http://www.zazoo.com.au/2010/08/17/shameless-self-promotion-parts-xxxvi-and-xxxvii/</link>
		<comments>http://www.zazoo.com.au/2010/08/17/shameless-self-promotion-parts-xxxvi-and-xxxvii/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 23:42:54 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[HotHouse]]></category>

		<category><![CDATA[Internet video]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[online video content]]></category>

		<category><![CDATA[zazoo]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=585</guid>
		<description><![CDATA[Here&#8217;s a video we produced recently for HotHouse Interactive to announce their recent move to new premises. Simon is the star and Ray has a cameo at the one-minute mark!

]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/08/17/shameless-self-promotion-parts-xxxvi-and-xxxvii/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Do it for love AND money</title>
		<link>http://www.zazoo.com.au/2010/07/08/do-it-for-love-and-money/</link>
		<comments>http://www.zazoo.com.au/2010/07/08/do-it-for-love-and-money/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 07:28:50 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[Copyblogger]]></category>

		<category><![CDATA[NETT magazine]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[Ray Welling]]></category>

		<category><![CDATA[Seth Godin]]></category>

		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=583</guid>
		<description><![CDATA[Here&#8217;s a preview of my first column in NETT magazine - click through to read the whole piece:
What’s the secret to financial success for small businesses? It turns out that Dr Seuss could hold the key.
Everyone has an idea for their dream job. Mine is to be the Australian Stieg Larsson.
Am I doing my dream job? [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/07/08/do-it-for-love-and-money/feed/</wfw:commentRss>
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