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	<title>Zazoo</title>
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	<link>http://www.zazoo.com.au</link>
	<description>Look No Further For Internet Content</description>
	<pubDate>Tue, 16 Mar 2010 11:56:08 +0000</pubDate>
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		<title>Marketing-advertising shift signals need for content</title>
		<link>http://www.zazoo.com.au/2010/03/16/marketing-advertising-shift-signals-need-for-content/</link>
		<comments>http://www.zazoo.com.au/2010/03/16/marketing-advertising-shift-signals-need-for-content/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 11:52:25 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media companies]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=577</guid>
		<description><![CDATA[In an interview with Zazoo published this week on the HotHouse blog, Econsultancy vice president Rebecca Lieb observed that the Internet is bringing about a fundamental shift in power within companies from advertising to marketing.
She says that &#8220;not only has online search technology made it simple for customers to connect with businesses, the evidence shows [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/03/16/marketing-advertising-shift-signals-need-for-content/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Zazoo writes for NETT on online video</title>
		<link>http://www.zazoo.com.au/2010/03/11/zazoo-writes-for-nett-on-online-video/</link>
		<comments>http://www.zazoo.com.au/2010/03/11/zazoo-writes-for-nett-on-online-video/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 03:44:50 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media companies]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[NETT]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[online video content]]></category>

		<category><![CDATA[Ray Weling]]></category>

		<category><![CDATA[video content]]></category>

		<category><![CDATA[zazoo]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=572</guid>
		<description><![CDATA[Zazoo was asked to put together a workshop article for NETT magazine on how to promote your business online using video. The article has been published in this month’s issue (see a PDF version here).
Here are a couple of excerpts:
“Online video is no longer a nice-to-have addition to your marketing mix: it’s becoming an essential [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/03/11/zazoo-writes-for-nett-on-online-video/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;Think like an editor&#8221; - podcast</title>
		<link>http://www.zazoo.com.au/2010/03/09/think-like-an-editor-podcast/</link>
		<comments>http://www.zazoo.com.au/2010/03/09/think-like-an-editor-podcast/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 00:32:20 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Journalism]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media companies]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[content strategy]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[Econsultancy]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[Rebecca Lieb]]></category>

		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=570</guid>
		<description><![CDATA[Last week I interviewed Rebecca Lieb, US vice-president for the digital marketing research and publishing company Econsultancy, for a HotHouse podcast on the topics of search engine optimisation and content strategy. Her main message: Like it or not, the evolution of search on the Internet now means that every company is a publisher - people are [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/03/09/think-like-an-editor-podcast/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Internet? It&#8217;s just a fad (oops!)</title>
		<link>http://www.zazoo.com.au/2010/03/03/the-internet-its-just-a-fad-oops/</link>
		<comments>http://www.zazoo.com.au/2010/03/03/the-internet-its-just-a-fad-oops/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 08:07:01 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Media companies]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[online content]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=568</guid>
		<description><![CDATA[Hindsight’s a wonderful thing… a couple of blogs have picked up a copy of an article printed in Newsweek back in 1995 that dismissed the Internet as a fad. I love the title: “The Internet? Bah!” Writer Clifford Stoll dropped a number of clangers in his original article. Here are a couple of examples:

“Visionaries see [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/03/03/the-internet-its-just-a-fad-oops/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Internet stats - the mind boggles</title>
		<link>http://www.zazoo.com.au/2010/03/03/internet-stats-the-mind-boggles/</link>
		<comments>http://www.zazoo.com.au/2010/03/03/internet-stats-the-mind-boggles/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 06:24:53 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[internet statistics]]></category>

		<category><![CDATA[online video content]]></category>

		<category><![CDATA[video content]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=564</guid>
		<description><![CDATA[Here&#8217;s a quick one - check out this video on the latest statistics on the growth of the Internet. A couple of notable facts:

YouTube is now serving up 1 billion videos every day
It&#8217;s predicted that people will upload at least 30 billion photos onto Facebook this year
The vast majority of all email is spam (grrrrrr!)
The [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/03/03/internet-stats-the-mind-boggles/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Digital content: What customers want</title>
		<link>http://www.zazoo.com.au/2010/02/25/digital-content-what-customers-want/</link>
		<comments>http://www.zazoo.com.au/2010/02/25/digital-content-what-customers-want/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 06:35:57 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[content creation]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[email marketing]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=560</guid>
		<description><![CDATA[There may be a disconnect between the types of online content that customers want and the types that marketers think they want, according to a recently-published survey.
Marketing Sherpa and IDG Connect asked both marketers and buyers what types of offers would be increase the likelihood of clickthrough, and there were some sizable differences between the [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/02/25/digital-content-what-customers-want/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Love what you do, and the revenue will follow</title>
		<link>http://www.zazoo.com.au/2010/02/14/love-what-you-do-and-the-revenue-will-follow/</link>
		<comments>http://www.zazoo.com.au/2010/02/14/love-what-you-do-and-the-revenue-will-follow/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 03:22:55 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Australia]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[online content]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=552</guid>
		<description><![CDATA[Appropriately enough for a blog post on Valentine&#8217;s Day, I want to talk about love - and digital content. Basically, I believe that if you love what you do and show it in everything you do, success will follow.
Sonia Simone has just published a piece on Copyblogger inspired by Seth Godin&#8217;s new book Linchpin. Sonia [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/02/14/love-what-you-do-and-the-revenue-will-follow/feed/</wfw:commentRss>
		</item>
		<item>
		<title>More bang for your buck - repurpose your content as online video</title>
		<link>http://www.zazoo.com.au/2010/02/11/more-bang-for-your-buck-repurpose-your-content-as-online-video/</link>
		<comments>http://www.zazoo.com.au/2010/02/11/more-bang-for-your-buck-repurpose-your-content-as-online-video/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 13:01:12 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[digital video]]></category>

		<category><![CDATA[internet content]]></category>

		<category><![CDATA[Internet video]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[video content]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=550</guid>
		<description><![CDATA[Phyllis Zimbler Miller writes this week in the Internet Business Examiner about a cost-effective way to drive more traffic to your site - turn your existing text content into video content.
She writes, &#8220;Turning your written content into short (2-3 minute) videos can be a very effective way to repurpose your content.
&#8220;You can break up the content [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/02/11/more-bang-for-your-buck-repurpose-your-content-as-online-video/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Consumers expect video entertainment as well as marketing from companies</title>
		<link>http://www.zazoo.com.au/2010/02/05/consumers-expect-video-entertainment-as-well-as-marketing-from-companies/</link>
		<comments>http://www.zazoo.com.au/2010/02/05/consumers-expect-video-entertainment-as-well-as-marketing-from-companies/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 22:17:58 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[brands]]></category>

		<category><![CDATA[consumer goods]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[digital video]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[online video content]]></category>

		<category><![CDATA[video content]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=545</guid>
		<description><![CDATA[eMarketer&#8217;s recent report on the use of online video by the consumer packaged goods sector has uncovered some interesting results, such as the numbers showing that people are expecting to be entertained by companies as much as they are expecting to be marketed to. 

Across nearly all of the categories, entertainment rated as high as marketing [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/02/05/consumers-expect-video-entertainment-as-well-as-marketing-from-companies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Constant content reaps business benefits</title>
		<link>http://www.zazoo.com.au/2010/02/03/constant-content-reaps-business-benefits/</link>
		<comments>http://www.zazoo.com.au/2010/02/03/constant-content-reaps-business-benefits/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:47:33 +0000</pubDate>
		<dc:creator>ray</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Technology]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[e-marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[digital content]]></category>

		<category><![CDATA[digital marketing]]></category>

		<category><![CDATA[digital video]]></category>

		<category><![CDATA[e-content]]></category>

		<category><![CDATA[online content]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[online video]]></category>

		<category><![CDATA[online video content]]></category>

		<category><![CDATA[podcasts]]></category>

		<guid isPermaLink="false">http://www.zazoo.com.au/?p=543</guid>
		<description><![CDATA[A recent article in MarketingProfs has some insightful comments about what sort of content you should put on our website to engage people and get them to keep coming back to your site.
Bob Knorpp, president of the advertising, marketing and social networking consultancy Cool Beans, makes the point that your website should be about the future, not [...]]]></description>
		<wfw:commentRss>http://www.zazoo.com.au/2010/02/03/constant-content-reaps-business-benefits/feed/</wfw:commentRss>
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