Recent Posts
Business lessons from John Fogerty
A Pin-teresting concept
Digital natives vs. digital immigrants
Categories
- Australia (51)
- e-marketing (99)
- Journalism (28)
- Marketing (119)
- Media companies (41)
- Ray Welling (2)
- social media (88)
- Technology (104)
- Uncategorized (3)
- Video (47)
- Writing (29)
- Zazoo's Help a Writer Australia (1)
Archives
- June 2012
- May 2012
- April 2012
- March 2012
- September 2011
- August 2011
- July 2011
- January 2011
- November 2010
- August 2010
- July 2010
- March 2010
- February 2010
- January 2010
- November 2009
- October 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
Archive for June, 2012
Business lessons from John Fogerty Tuesday, June 26th, 2012
Do you want to make beautiful music throughout your business career? According to Ray Welling, the best way to achieve that may be to put the guitar down for a while.
I managed to cross off an item on my bucket list over the Easter weekend by attending Bluesfest in Byron Bay. Great music, interesting crowds, and plenty of hemp shirts for sale.
One of the highlights was hearing John Fogerty performing Creedence Clearwater Revival classics in a tightly-packed two-hour set. It was like being transported back to Woodstock, or a Vietnam War protest rally.
You’d think that, playing songs that he first performed more than 40 years ago, Fogerty would be a bit jaded. But he looked incredibly fresh and vibrant as he hopped around the stage playing the riffs and belting out ‘Proud Mary,’ ‘Bad Moon Rising’ and scores of other classics. That fresh look was no doubt helped by the fact that at age 67, he still has a full head of hair (damn him!)
The main reason for that appearance is because, as he pointed out during his performance, he’s only recently begun playing those old songs again. Due to a combination of overexposure and anger over contracts and credits (Fogerty wrote nearly every hit CCR recorded and sang and played lead guitar as well) he refused to play old CCR songs in concert for more than 25 years, as he tried to make a career as a solo artist.
It was his wife who convinced him to pick up the old CCR tunes again a couple of years ago, and, as he told the Bluesfest crowd, he is now having the time of his life, re-embracing the songs he wrote and sang in his youth, and entertaining audiences who were too young to see him perform them when they were new.
There’s a lesson here that can be applied to nearly any business. Even if you’re truly passionate about something, it may be a good idea to lay it aside before it becomes a rut, and try something different for a while. You can then return to that earlier passion with fresh eyes and insights gained from years of experience.
Read the full story at Smarter Business Ideas
- Tags: digital marketing, e-marketing, Ray Welling, small business, SMARTER BUSINESS IDEAS
Posted in Australia, Journalism, Marketing, Ray Welling, e-marketing, social media - No Comments »