On joining the Creative Economy

Ray has started a new gig, writing a column/blog for Smarter Business Ideas, a magazine and website for small businesses who use Telstra services. Here’s an excerpt from his first post:

With both his kids following their father down the difficult path of a ‘creative’, Ray Welling offers the next generation some sound business advice that they probably won’t listen to.

When I was at high school, the adults in my life told me I could be anything I wanted when I grew up. By “anything”, they meant a doctor, a lawyer, a professor or a business tycoon.

Instead, I chose to go down a creative path and studied journalism. For this I blame Robert Redford and Dustin Hoffman and their representations of crusading journos Woodward and Bernstein bringing down President Nixon.

After graduating from uni I spent months looking for a job, and ended up taking one as a technical writer for a management consulting firm – not at all what I had imagined to start my career, but at least I was using my writing skills.

Since then, I’ve had a series of creative and not-so-creative jobs, in a variety of industries, always related in some way to writing, and now I run my own consultancy. I’ve never regretted my career choice, but I sometimes reflect that life would have been easier if I’d just become a more traditional desk jockey in a more lucrative field.

Fast forward to 2012, and the sins of the father have been revisited upon the children. Both of my kids have just finished uni, with creative-type degrees, and they’re now trying to find a role that fits with their passion and what they’ve studied.

So from the perspective of someone who has worked in the creative space for a generation, what advice do I have for my Gen Y kids as they start their careers? In the spirit of “Sh*t My Dad Says” (but with less profanity), here are my words of wisdom:

• Regardless of what you read about successful people, a creative, stimulating job that starts at 9 a.m. and finishes at 5 p.m. is probably non-existent – at least I haven’t discovered it yet.

• Chances are you will feel caged in by a ‘normal’ job and will want do your own thing. But though you may hate working for The Man, it pays the bills….

Read the full story

Tags: , , , , , , , ,

Posted on Thursday, March 22nd, 2012 at 9:08 pm under Australia, Journalism, Marketing, Writing, e-marketing, social media.

You can follow any responses to this entry through the RSS 2.0 feed.

Responses are currently closed, but you can trackback from your own site.

« The Jim Morrison guide to relevance through social marketing Digital natives vs. digital immigrants »

Comments are closed.