More bang for your buck - repurpose your content as online video

Phyllis Zimbler Miller writes this week in the Internet Business Examiner about a cost-effective way to drive more traffic to your site - turn your existing text content into video content.

She writes, “Turning your written content into short (2-3 minute) videos can be a very effective way to repurpose your content.

“You can break up the content of a long article or post into two or three short videos of you talking about the subject and then upload these to YouTube with appropriate keyword tags. Next you can embed the videos on your own site and leave the video link on other places around the Web.

“Of course, it’s a good idea to include your site’s URL on the video itself so that anyone seeing the video can instantly connect to you.”

While I think repurposing text content as video can be very effective, I would caution against just producing a talking head video of someone reading out your articles verbatim. You need to be a bit more creative and think of how you can tell the story visually, using pictures and graphics, rather than just someone’s face. That creative touch can mean the difference between traffic arriving at your page and bouncing off, and traffic that stays and moves down the conversion funnel.

Ray Welling, Content Guy, Zazoo

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Posted on Thursday, February 11th, 2010 at 12:01 am under Marketing, Technology, Video, e-marketing.

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One Response to “More bang for your buck - repurpose your content as online video”

  1. Phyllis Zimbler Miller Says:
    February 11th, 2010 at 7:18 am

    Ray –

    I absolutely agree that people should not read their comments. They should look into the camera, smile, and speak as if speaking to a friend.

    And a creative way of speaking is to tell a story to illustrate your main point. People have listened to storytellers from the dawn of time — storytellers who with their words paint a mental visual picture.

    And while visual videos can be very good (I’m actually working on one myself), it’s not necessary if people don’t have the skills to make such videos.

    What’s important is a very short conversational video with worthwhile information.

    Phyllis

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