I came across a useful posting about Internet content by Leo Demilo on his Internet Marketing for the Rest of Us blog. He writes:

“There are a lot of people who say that content is not king. And while I am not saying that content IS king, I don’t fall into the camp that content is NOT king either….. I believe that REMARKABLE content is king.  Why?

• Remarkable content gets talked about by other bloggers and webmasters.
• Remarkable content get links by other bloggers and webmasters which in turn get MORE links (links beget more links)
• Remarkable content establishes your site as an authority site BECAUSE of the links from your peers.
• Remarkable content confirms that your site must be good because it is talked about (social proof)”

While Leois writing specifically about people setting up their own blogs, I think the same principles apply to corporate website content - and they are a strong argument for setting up a corporate blog if you don’t have one already.

What does he mean by remarkable? He means copy that doesn’t just use well-researched keywords to draw the punters in, but content that is interesting, original and thought-provoking. It’s not enough to just drag someone to your site; you need to give them a useful experience once they get there.

If people find you via a search engine (and that is the case with the vast majority of web traffic), then they want to find out more about you and are thinking about doing business with you. Give them a reason to do that with remarkable content.

Tags: content services, digital content, digital copywriting, digital marketing, internet content, online content, website content

Posted on Thursday, January 28th, 2010 at 9:16 am under Marketing, Technology, Writing, e-marketing, social media.

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