Blogger T.J. Philpott has published a good summary of how you can create content and re-work it in several ways for use in marketing your business online.

He writes: “Useful information is always in demand on the internet. Assuming the content you produce is of good quality using content like this in multiple ways is a very efficient use of a one time effort.”

He outlines seven ways to use a single piece of content:

• Distributing content to article directories
• Creating info products by putting several pieces of content together cohesively
• Compiling pieces of content into an ezine you can offer to site visitors
• Newsletters - similar to ezines, but sent regularly to customers
• A blog post is a good way to flag new content on your site
• Online press release services can also be used to flag new content or services
• Most new material starts out as website content

I would add video content to this list. You can often find a way to create compelling video content out of text-based content, such as interviewing a customer who has had an interesting experience, or a how-to video on whatever service you were discussing in the text content. Note that I did not say create a talking head video where your MD reads out the original piece of content verbatim - this will not get you anywhere.

Tags: content, digital content, digital video, Internet video, online content, website content

Posted on Friday, January 15th, 2010 at 10:21 am under Australia, Marketing, Video, e-marketing, social media.

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