Daniel Flamberg, managing director of marketing agency Booster Rocket, published his predictions for interactive strategies for 2010 on iMedia.com this week. One of them was about the growing use of online video for business. He wrote: 

“Video is the meme of choice online. It seems that everyone has and uses a video camera to upload all kinds of content online. In 2010, if you can’t be found on YouTube and its competitors, you will be invisible. (my emphasis) Look for considerable competition among sites vying to rank second. Watch vertical video sites attempt to increase their visibility, if not their utility or viewership.

“….Also look for new ways to emerge to tell stories in video. There appears to be a very broad tolerance for homemade videos and video with very modest production value. Videos will be shorter and better tagged. Many will be clickable, and some brands will try to create (or re-create) a branded online serial aimed at their psycho-demographic target. The Holy Grail is still the video that achieves altitude and is virally passed to zillions around the world.”

As more companies realise the importance of Internet content to sustaining their business, more and more will turn to low-cost video content for their websites.

Tags: digital marketing, digital video, e-business, e-commerce, e-marketing, Internet video, Marketing, online video, Video, video content, video marketing

Posted on Sunday, January 10th, 2010 at 2:20 pm under Marketing, Technology, Video, e-marketing, social media.

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