A recent survey has revealed that the public relations department, not the marketing department, runs social media in most organisations. As one commenter, Jeff Bullas has written: “I thought I knew who was in charge of Social Media in corporations until I came across this survey.” The results were:

• PR is in charge of digitalcommunications in 51% of organisations, compared to 40.5% for marketing.
• PR is responsible for blogging at 49% of all organizations, while marketing is responsible 22%.
• PR is responsible for social networking at 48% of all organizations, compared to 27% for marketing.
• PR is responsible for micro-blogging at 52% of all organizations, compared to 22% for marketing.

Mind you, the survey was run by ipressroom.com for the Public Relations Society of America, which may cause some people to mutter, “Well, they would say that, wouldn’t they?” I wonder what the results would be if this survey was done in Australia?

Tags: digital marketing, digital readiness survey, e-marketing, social media, social media marketing

Posted on Thursday, October 1st, 2009 at 11:52 am under Marketing, e-marketing, social media.

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