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Archive for October, 2009

Social media cartoons Thursday, October 29th, 2009

Sarah Chong, writing on the Penn-Olson website, has this week published “20 Hilarious Social Media Comic Strips“. Many of them are really funny, whether or not you work in this space. I’m not sure where many of them came from and I’m not sure about the copyright implications, but here are a couple of my favourites:

- Ray Welling, Content Guy


You can quote me on that Tuesday, October 27th, 2009

Thanks to the wonders of WordPress, we’ve now added a ‘quote rotator’ to the Zazoo website. That means we can post all our favourite quotes for your reading pleasure. This will be updated constantly, such as this week’s quote from the erudite Paris Hilton. Let us know about any particularly salient (or amusing) quotes you think we should add.

- Ray Welling, Content Guy


Cool social media counter Thursday, October 22nd, 2009

Here’s a plug-in that shows you just how fast the social media sphere is growing.

Get your own here.

- Ray Welling, Content Guy


Adventures with our namesake Thursday, October 22nd, 2009

OK, we’ve been skirting around this issue since Zazoo was first started, but now it’s time to tackle it head-on: to all of you who have forgotten to type the “.au” when looking for us, yes, we know that we share the same business name as a Belgian condom company (Should we have checked this out before buying the domain name and business name in Australia? Yes. Would that have changed our decision on the business name? Probably not).

Why mention this now? Well, a brand agency in the US has used a Zazoo campaign (the condom, not the digital content agency) as an example of using fear in advertising. You can view the ad below.

 

The brand agency, Woodbine, says the Zazoo ad “remind(s) us that functional purchases really can be driven by emotion. Revamping a brand so it connects on both an emotional and analytical level with consumers is an important step in revitalizing a faded brand image.”

By the way, I wonder if our Belgian name-sharers would mind if we co-opted their tagline for our business as well? Zazoo - fun, sexy, safe. What do you think?

- Ray Welling, Content Guy


Social media: who’s in charge? Thursday, October 1st, 2009

A recent survey has revealed that the public relations department, not the marketing department, runs social media in most organisations. As one commenter, Jeff Bullas has written: “I thought I knew who was in charge of Social Media in corporations until I came across this survey.” The results were:

  • PR is in charge of digitalcommunications in 51% of organisations, compared to 40.5% for marketing.
  • PR is responsible for blogging at 49% of all organizations, while marketing is responsible 22%.
  • PR is responsible for social networking at 48% of all organizations, compared to 27% for marketing.
  • PR is responsible for micro-blogging at 52% of all organizations, compared to 22% for marketing.

Mind you, the survey was run by ipressroom.com for the Public Relations Society of America, which may cause some people to mutter, “Well, they would say that, wouldn’t they?” I wonder what the results would be if this survey was done in Australia?