If you’re having trouble selling in the idea of using social media in your business, Sydney-based IT/e-business consultant Jeff Bullas has written a couple of useful pieces to help you identify and problem and, more importantly, do something about it:

• 28 Reasons Why the CEO is Afraid of Social Media
• 9 Ways to Convince the CEO to Use Social Media and Enter the 21st Century

Quotable quotes:

• “So much of what’s discussed online is shallow and we have real work to do.”
• “Traditional media is still bigger, we will use Social Media when it is more mainstream.”
• “Waiting on ROI (return on investment) with facts and figures.”
• “We’re afraid of making a mistake.”
• “Ask them for 5 keywords or phrases that potential customers would use to find their/your company in a search engine, and then provide a brief report showing them the results of their ranking in Google, and ask a simple question, like, ‘Did I find you on page one of Google?’ ( the answer is mostly ‘NO’). So the best question to ask them next is, ‘How are they going to find you then  … the Yellow Pages?’”
• “Sign your boss up to listen by setting up Google Alerts and TweetBeep for your boss/ or the CEO, so she or he can see that there are already many discussions about your organization going on online.”

Well worth a read for CEOs and those who toil under them.

Tags: digital marketing, e-marketing, social media, social media marketing

Posted on Thursday, August 27th, 2009 at 10:01 am under Australia, Marketing, e-marketing, social media.

You can follow any responses to this entry through the RSS 2.0 feed.

Responses are currently closed, but you can trackback from your own site.

« Look no further for digital video content Social media: who’s in charge? »

Comments are closed.