Twitter has been getting all the media attention this year, but online video has also taken off in a huge way in 2009. Here are some interesting facts:

• 62% of U.S. adult Internet users watch videos on YouTube and other video-sharing web sites, up from 33% in late 2006, according to a recent report from the Pew Research Center.
• Also from the report: “Online video watching among young adults is near-universal; nine in ten (89%) internet users ages 18-29 now
  say they watch content on video sharing sites, and 36% do so on a typical day.”
• Speaking of Twitter, check out how Twitter compares to online video consumption on the chart below:

• According to a ComScore report, 157 million Americans watched 19.5 billion online videos in June, up from the 16.8 billion in April. The average viewer watched 124 online videos in June, up from 111 million in April. Google (read YouTube) still accounts for 40% of all videos viewed and more than half of videos viewed per user.
• A report on ClickZ calls online video “the fastest growing medium in history, having gone from zero to mass market globally in three short years.” More good advice from this report: “Create ads that work as content. Create fun or arresting videos that tell a story and seamlessly integrate your brand.”
• Another report from iMedia UK looks at the myths of online video and explains why it’s not as expensive, boring and unaccountable as you might think.

Tags: digital video, Internet video, online video, online video advertising, twitter, Video, YouTube

Posted on Wednesday, August 19th, 2009 at 5:52 pm under Marketing, Media companies, Technology, Video, e-marketing, social media.

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