Kermit the Frog was wrong: It is easy being green! Zazoo’s most recent projects for Toyota Australia, created with HotHouse, have revolved around this month’s launch of the new model Prius hybrid car in Australia.

The “Prius People” vodcast project employs a social media-oriented relationship-building approach, presenting a slice of life with interesting Australians. We got the chance to work with some inspiring and remarkable people including environmentalists Tim Flannery and Tanya Ha, Eye Foundation CEO Belinda Sullivan, Today Show nutritionist Joanna McMillan Price, and technology experts Peter Blasina and Nick Broughall. Three of the videos launched this week and you can see them here.

     

Also with HotHouse, Zazoo implemented a blogger engagement program for Toyota as part of the Prius launch, organising information sessions for several of Australia’s top bloggers.

For more information see the Our Work page.

Tags: Belinda Sullivan, Joanna McMillan Price, Nick Broughall, Peter Blasina, Prius, Prius People, Ray Welling, simon van wyk, social media, Tanya Ha, Tim Flannery, Toyota Australia, Video, vodcast, zazoo

Posted on Monday, July 20th, 2009 at 4:42 pm under Australia, Marketing, Uncategorized, Video, e-marketing, social media.

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One Response to “Prius projects pop up in our portfolio”

1. Bruce McIntire Says:
   July 20th, 2009 at 5:20 pm

   Great Blog post. I am going to bookmark and read more often. I love the Blog template

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