List of Posts

Archive for July, 2009

Prius projects pop up in our portfolio Monday, July 20th, 2009

Kermit the Frog was wrong: It is easy being green! Zazoo’s most recent projects for Toyota Australia, created with HotHouse, have revolved around this month’s launch of the new model Prius hybrid car in Australia.

The “Prius People” vodcast project employs a social media-oriented relationship-building approach, presenting a slice of life with interesting Australians. We got the chance to work with some inspiring and remarkable people including environmentalists Tim Flannery and Tanya Ha, Eye Foundation CEO Belinda Sullivan, Today Show nutritionist Joanna McMillan Price, and technology experts Peter Blasina and Nick Broughall. Three of the videos launched this week and you can see them here.

Also with HotHouse, Zazoo implemented a blogger engagement program for Toyota as part of the Prius launch, organising information sessions for several of Australia’s top bloggers.

For more information see the Our Work page.


Social media comes to PowerPoint (SlideShare, actually) Monday, July 13th, 2009

Aden Hepburn has just published a useful collection of the top 10 presentations about social media (as recommended by Econsultancy) on his Digital Buzz blog. Well worth checking out if you want a primer on social media.


The link between personal and corporate branding Friday, July 10th, 2009

We’ve just published an article on the HotHouse blog on using social media tools such as LinkedIn and Twitter and the impact they can have on “brand you” as well as your company. There’s an accompanying podcast interview with Chuck Hester, whose book “Linking In to Paying it Forward” explains his philosophy on using LinkedIn to help others.

HotHouse blog article: http://blog.hothouse.com.au/2009/07/08/the-link-between-personal-and-corporate-branding/

Podcast interview with Chuck Hester: http://blog.hothouse.com.au/2009/07/07/hothouse-podcast-paying-it-forward-through-social-media/