Earlier this year I wrote about Queensland Tourism’s “Best Job in the World” social media campaign, where applications were sought for a six-month gig as ‘caretaker’ on Hamilton Island. The reponse was phenomenal, with more than 35,000 video applications and 8 million hits on the website - all in all, $150 million worth of exposure on a spend of $1.2 million. Nice job if you can get it!

A case study put together on the campaign, which won a record three Grand Prix awards at the recent Cannes Lions, has been posted on YouTube. The winner, a carrot-topped Pom, starts his job on Wednesday.

Tags: best job in the world, hamilton island, Queensland Tourism, social media, social media roi

Posted on Sunday, June 28th, 2009 at 10:41 am under Australia, Marketing, Video, e-marketing, social media.

You can follow any responses to this entry through the RSS 2.0 feed.

You can leave a response, or trackback from your own site.

« What’s that smell? It might be your campaign The link between personal and corporate branding »

Leave a Reply

Name (required)

Mail (will not be published) (required)

Website