A great piece has been posted on the Lateral Action blog about the ways that people respond to your content online.

Rajesh Setty writes, “Use your creativity to generate content that will inspire and transform the lives of the audience in a positive way. Remember that it costs time (and indirectly – money) for your audience to read what you write. And, they expect a good return for that investment.

You will know whether you are succeeding in influencing your audience in a positive way because the audience will tell you. No, maybe not directly but by the way they respond to your content.”

Worth a read.

Tags: content, digital content, online content

Posted on Thursday, June 11th, 2009 at 12:36 pm under Technology, e-marketing, social media.

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