Always on the lookout for good articles about the importance of copywriting for online projects, I came across this posting by Shane Atchison on the ClickZ site, in the form of an interview with the lead writer at the ZAAZ agency in the US, where Shane is the CEO.

Pithy quote from the article: “Even though copywriting is an art form, it’s firmly grounded in logic: the clear communication of a concept or call to action. As such, agency writers are keenly aware of usability, analytics, and optimization, factors that drive our project goals and metrics. Words heavily determine how a site is used, therefore analytics help determine the kind of content writers develop for any site.”

Tags: content, copywriting, digital content, digital copywriting, internet content, online content, Writing

Posted on Sunday, April 19th, 2009 at 11:08 am under Marketing, Technology, Writing, e-marketing, social media.

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