A professor of the Wharton Business School in Pennsylvania has set off an incendiary bomb within the advertising industry by writing a treatise on why the Internet will spell the death of advertising. I won’t comment on this, I just encourage you to go and read his article, scroll down to read the comments, and see some of the other responses that have been published. Gotta love the Internet, blogs and Twitter for quickly whipping up passionate opinions about business and social topics!

• The original article: “Why advertising is failing on the Internet” (with 450 comments and counting)
• A defence of advertising by John Gafney at Econsultancy
• Response by Conversations with Ads
• No, really, why advertising is failing online

Tags: advertising, e-marketing, Internet, Wharton

Posted on Tuesday, March 24th, 2009 at 1:48 pm under Marketing, Media companies, Technology, e-marketing, social media.

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One Response to “Is the Internet destroying advertising?”

1. Eyal Sela Says:
   March 31st, 2009 at 9:21 am

   Hi,

   bear in mind that the chart represents examples that people submitted, and not necessarily the real use of social media tools…
   It is likely that people have submitted more corporate blogs than twitter accounts because they are more salient and not because they are in greater use.

   Eyal.

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