It’s not just me - no, really, I mean it, it isn’t just me!

Once you start getting involved in the digital or social media business, you tend to lose perspective. You can see all these cool things happening out there, and you’re linking up with all sorts of interesting people via Twitter or LinkedIn or Facebook, and you get this feeling that, for once in your life, you’re riding the crest of a wave (forgive me if my surfing analogy is a bit skewiff, but I grew up in the land-locked American Midwest) and involved in something with enormous social and business potential.

Meanwhile, your family and friends shake their head when you tell them what you do all day and wonder what on earth is the point of linking up with people you don’t know from a bar of soap and exchanging 140-character missives on Twitter that are largely on the topic of Twitter. It’s a good reality check to engage with the ‘real’ people in your life and see that, just maybe, you’re overestimating the effect and potential, and  that most people couldn’t care less about digital communication.

Well, a new report just published by NetPop Research shows that YOU SEE, I WAS RIGHT ALL ALONG - DIGITAL SOCIAL MEDIA IS EXPLODING! Yes, it’s a US report and Australia is further behind this curve, but get a load of these numbers:

  • More than 100 million Americans are regularly posting material to social media sites - that’s one-third of the population
  • Use of social media has doubled in the past two years alone
  • 7 million people, known as ‘power users’, interact with about 250 people a week via digital social networking (yes, that’s more than 30 people a day)

See Mum, I didn’t waste that college tuition by spending my days surfing the Internet!

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Posted on Friday, March 13th, 2009 at 11:04 am under Journalism, Marketing, Media companies, Technology, e-marketing, social media.

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