Tourism Queensland’s Island Reef Job campaign has struck a chord with economically battered people everywhere. Well-executed across a variety of social media, including Facebook, Twitter and the Web, the campaign, soliciting job applications for an Island Caretaker for the Great Barrier Reef, was expected to generate 400,000 website visits by the end of February. More than 200,000 people visited the first day of the campaign and as of last weekend more than 2.5 million visitors had checked out the site.

The campaign is one of the few Australian initiatives to garner extensive overseas media attention.

As the job description says, the six-month, A$150,000 gig is ”a live-in position with flexible working hours and key responsibilities include exploring the islands of the Great Barrier Reef to discover what the area has to offer. You’ll be required to report back on your adventures to Tourism Queensland headquarters in Brisbane (and the rest of the world) via weekly blogs, photo diary, video updates and ongoing media interviews. On offer is a unique opportunity to help promote the wondrous Islands of the Great Barrier Reef.”

You have until 22 February to apply, so start working on that application!

Tags: Australia, Facebook, Queensland, social media, twitter

Posted on Wednesday, February 11th, 2009 at 7:19 am under Australia, Marketing, Video, e-marketing, social media.

You can follow any responses to this entry through the RSS 2.0 feed.

Responses are currently closed, but you can trackback from your own site.

« Make ‘em laugh Harvard Business Review releases breakthrough ideas for 2009 »

One Response to “Beautiful one day, perfect job the next”

1. What’s Happening? » Blog Archive » Frayedwires.Com » Tweets: 2009-02-07 Says:
   February 11th, 2009 at 7:54 am

   [...] Zazoo » Blog Archive » Beautiful one day, perfect job the next [...]