Online Media Daily has reported on a recent HubSpot survey which highlights the importance of a good blog to a company:

“Compared with the rise of newer marketing tools such as Facebook and Twitter, the corporate blog may seem a bit stodgy. But a new study finds blogging to the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg.

 ”Of the 167 executives and business owners surveyed by Internet marketing firm HubSpot, three-quarters of those that have tried blogging said their company blogs were “useful,” “important,” or “critical” to their business. Nearly half the companies have a blog, and three-quarters publish content at least weekly.”

 

Read the rest here.

Tags: blog, blogging, blogs, digital marketing, e-marketing, social media, social networks

Posted on Wednesday, February 4th, 2009 at 3:21 pm under Marketing, Technology, e-marketing, social media.

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