Despite all the gurus like us blagging on about the importance of social media, the message hasn’t gotten through to most people in the C-suite. The Tangyslice blog has produced a good summary of the reasons “Why your boss hates social media.” They include:

A weak business case: “Even though it has the measurability advantage of being an online medium, it is challenging to quantify the benefits of Twittering in C-level exec terms like revenue or leads.”

Other priorities at the moment: “We all know the sour economic environment is affecting business.  Chances are your boss is more concerned about meeting monthly numbers and keeping his/her job than ‘cool new opportunities’.”

Difficult to quantify ROI: “Unless you are closing business or generating leads from social media, it is pretty challenging to build an economic case.” 

Your boss has no friends:  On Facebook or MySpace, that is - they’re not using social media themselves.

Commenters on the blog point out other factors such as the fundamental reversal in marketing thinking required to understand social media, and just plain fear of change.

Tags: digital, digital marketing, e-marketing, social media

Posted on Monday, January 19th, 2009 at 6:17 am under Marketing, Technology, e-marketing, social media.

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