I came across an article in the Wall Street Journal, of all places, that provides a great primer for companies thinking about Web 2.0 and social media. The headings are great:

• Don’t just talk at consumers - work at them throughout the marketing process
• Give consumers a reason to participate
• Listen to - and join - the conversation outside your site
• Resist the temptation to sell, sell, sell
• Don’t control, let it go
• Find a ‘marketing technopologist’ (someone who has strengths in marketing technology and social interaction)
• Embrace experimentation

Highly recommend anyone wanting to find out about the potential of marketing technology but unsure about how to go about it to read this article!

Tags: business, e-business, e-commerce, e-marketing, social media, social networking, web 2.0

Posted on Sunday, December 28th, 2008 at 11:48 am under Marketing, Technology, e-marketing, social media.

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