…and this is the year that will be

There are heaps of opinions about what will be hot and not next year. Here’s a quick guide to expert predictions for social media and e-marketing in 2009:

  • Peter Kim – 50 Social Media &Marketing Predictions for 2009: Fourteen different experts were asked to give their predictions. The list includes: “Obamamaniacs will spawn a new age of activism”, “Social media creates indigestion”, “B2B figures it out”, and “Your ad agency will be disintermediated – by a media company.” My favourite quote from the pundits: “Suddenly, being Facebook friends with your Mom will seem less strange than following 4,000 strangers on Twitter.”
  • Investment bank GP BullHound, cited by NetImperative predicts that: “The mobile industry will see renewed interest and growth in 2009 following the success of the iPhone and developments such as the Gphone resulting in consumers taking ‘PC’ habits with them on the road.”
  •     “Online fashion retailers are also likely to display unprecedented growth as consumers shift spending from the High Street to online.”
  •     2009 will be a tough year for digital publishers with many expected to drop out of the list having either been acquired or have felt pressure on advertising revenue.
  • From ClickZ comes the prediction of all predictions: “The coming year in advertising is predicted to be, if nothing else, unpredictable.”
  • From eMarketer: Online advertising growth will be 8.9% in 2009 – much stronger than traditional advertising, but at a rate halved compared to predictions earlier in the year.
  •  From Frontiering Talk: Video streaming from mobiles - “Soccer mums through to corporate presentations will be beamed from mobiles directly to the internet”
  •     Integrated campaign metrics - “The holy grail of marketing will get one step closer as technology starts to allow a more integrated metrics reporting of campaign media.”
  •     “Attention Surplus Disorder” will be coined as a condition that affects a growing number of people.
  •     “Opinion fraud” will become commonplace with companies paying for positive recommendations for their products and services.

What are your predictions, serious or otherwise? Please let me know via the comments section, and good luck in 2009.

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Posted on Thursday, December 18th, 2008 at 10:26 pm under Marketing, Media companies, Technology, Video, e-marketing, social media.

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6 Responses to “…and this is the year that will be”

  1. Ian Farmer Says:
    December 19th, 2008 at 10:50 am

    Thanks for the reference to my 2009 Digital Marketing Predictions.

    I wish you and your readers an enjoyable Christmas break.

  2. Kwoff.com Says:
    December 19th, 2008 at 11:09 am

    2009 predictions for social media/marketing…

    There are heaps of opinions about what will be hot and not next year. Here’s a quick guide to expert predictions for social media and e-marketing in 2009….

  3. Your Publicity To You » Blog Archive » Zazoo » Blog Archive » …and this is the year that will be Says:
    December 19th, 2008 at 9:08 pm

    [...] unknown wrote an interesting post today onZazoo » Blog Archive » â?¦and this is the year that will beHere’s a quick excerptHere’s a quick guide to expert predictions for social media and e-marketing in 2009:. Peter Kim – 50 Social Media &Marketing Predictions for 2009: Fourteen different experts were asked to give their predictions. … [...]

  4. Online Advertising Live » Blog Archive » Zazoo » Blog Archive » …and this is the year that will be Says:
    December 19th, 2008 at 9:36 pm

    [...] unknown wrote an interesting post today onZazoo » Blog Archive » â?¦and this is the year that will beHere’s a quick excerpt… social media and e-marketing in 2009:. Peter Kim – 50 Social Media &Marketing Predictions for 2009: Fourteen different experts were asked to give their predictions. The list includes: “Obamamaniacs will spawn a new age of activism”, … [...]

  5. zibex Says:
    January 22nd, 2009 at 1:46 pm

    IUviWy hi! nice site!

  6. Icowiccom Says:
    February 22nd, 2009 at 9:25 am

    Maaaan, you know there is such thing in the web like search engine, http://google.com if you don’t, go there to understand why this post is bullshit

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