Attended the Thoughtworks Quarterly Technology Briefing in Sydney yesterday, where the heads of News Digital Media (Sue Klose) and Fairfax Digital (Pippa Leary) outlined developments in online media in Australia, and picked up some interesting facts about Australian online media consumption:

• There are two spikes in visits to online news sites - at the beginning of the workday, when people check the news headlines; and at lunchtime, when they eat lunch at their desk and go for more entertainment info and videos
• 35,000 people watched the live stream of Barack Obama’s victory speech on Fairfax Digital. That same day, a video on the site about how to fold a shirt was viewed by 39,000 people
• Fairfax is claiming 2 million unique user per month just to its business and finance content, with 25-30 average page impressions per user
• Online video advertising is expected to reach US$2.9 billion in the US in 2009 - 13% of the online advertising total - but the figures for Australia are expected to be only a fraction of that

Tags: Fairfax Digital, internet content, News Digital, newspapers, online ads, online advertising, online content, Video

Posted on Thursday, December 11th, 2008 at 7:51 am under Australia, Journalism, Marketing, Media companies, Technology, Video, Writing, e-marketing, social media.

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