Comments on: Repeat after me, part II: ROI bad, VRM good http://www.zazoo.com.au/2008/12/08/repeat-after-me-part-ii-roi-bad-vrm-good/ Look No Further For Internet Content Sat, 19 May 2012 14:36:34 +0000 http://wordpress.org/?v=2.6.2 By: johnny http://www.zazoo.com.au/2008/12/08/repeat-after-me-part-ii-roi-bad-vrm-good/#comment-79 johnny Thu, 01 Jan 2009 08:08:05 +0000 http://www.zazoo.com.au/?p=252#comment-79 1ySXUl Thanks for good post 1ySXUl Thanks for good post

]]> By: Big Marketing For You » Blog Archive » Zazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM good http://www.zazoo.com.au/2008/12/08/repeat-after-me-part-ii-roi-bad-vrm-good/#comment-45 Big Marketing For You » Blog Archive » Zazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM good Mon, 08 Dec 2008 01:53:10 +0000 http://www.zazoo.com.au/?p=252#comment-45 [...] unknown wrote an interesting post today onZazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM goodHere’s a quick excerptWhen discussing marketing and communications with C-level executives, do not say ROI unless you mean it in dollars and cents. Instead, offer up both ROI and VRM and then you will be speaking your client’s language. … [...] [...] unknown wrote an interesting post today onZazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM goodHere’s a quick excerptWhen discussing marketing and communications with C-level executives, do not say ROI unless you mean it in dollars and cents. Instead, offer up both ROI and VRM and then you will be speaking your client’s language. … [...]

]]> By: Online Advertising Live » Blog Archive » Zazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM good http://www.zazoo.com.au/2008/12/08/repeat-after-me-part-ii-roi-bad-vrm-good/#comment-44 Online Advertising Live » Blog Archive » Zazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM good Mon, 08 Dec 2008 01:24:56 +0000 http://www.zazoo.com.au/?p=252#comment-44 [...] unknown wrote an interesting post today onZazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM goodHere’s a quick excerptLewis Green, writing in the bizsolutionsplus blog, has produced a concise definition of this measurement, developed by the US Federal Chief Information Officers Council in 2002. He quite properly distinguishes it from ROI and suggests … [...] [...] unknown wrote an interesting post today onZazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM goodHere’s a quick excerptLewis Green, writing in the bizsolutionsplus blog, has produced a concise definition of this measurement, developed by the US Federal Chief Information Officers Council in 2002. He quite properly distinguishes it from ROI and suggests … [...]

]]> By: Best Virtual Advertising » Blog Archive » Zazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM good http://www.zazoo.com.au/2008/12/08/repeat-after-me-part-ii-roi-bad-vrm-good/#comment-43 Best Virtual Advertising » Blog Archive » Zazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM good Mon, 08 Dec 2008 00:45:31 +0000 http://www.zazoo.com.au/?p=252#comment-43 [...] unknown wrote an interesting post today onZazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM goodHere’s a quick excerptWhen discussing marketing and communications with C-level executives, do not say ROI unless you mean it in dollars and cents. Instead, offer up both ROI and VRM and then you will be speaking your client’s language. … [...] [...] unknown wrote an interesting post today onZazoo » Blog Archive » Repeat after me, part II: ROI bad, VRM goodHere’s a quick excerptWhen discussing marketing and communications with C-level executives, do not say ROI unless you mean it in dollars and cents. Instead, offer up both ROI and VRM and then you will be speaking your client’s language. … [...]

]]> By: Kwoff.com http://www.zazoo.com.au/2008/12/08/repeat-after-me-part-ii-roi-bad-vrm-good/#comment-42 Kwoff.com Sun, 07 Dec 2008 23:04:46 +0000 http://www.zazoo.com.au/?p=252#comment-42 <strong>Zazoo - Measuring value instead of ROI...</strong> Argues the benefits of using the value reference model (VRM) to measure the value of social media and social networking activities by business, rather than traditional return on investment (ROI) measures. This is currentl a hot debate in the blogospher... Zazoo - Measuring value instead of ROI…

Argues the benefits of using the value reference model (VRM) to measure the value of social media and social networking activities by business, rather than traditional return on investment (ROI) measures. This is currentl a hot debate in the blogospher…

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