The social media list

Are you on the social media ‘rich list’ (apologies to Channel 7 and Andrew O’Keefe)? Probably not, because as with so many things like this, Peter Kim’s Social Media Marketing Examples list is by a North American, for a North American audience. (Kudos to Telstra and the Sydney Writers Centre as apparently the only Australian organisations on the list. If someone has done a list like this for Australia, please let me know and I’ll be happy to promote it.) In the meantime, a look at this list of 324 companies that ‘get’ social media is interesting and constructive. For example:

  • Consulting giant Accenture has nine corporate blogs, five podcast channels and its own social network
  • Adobe has a directory of nearly 200(!) blogs by its employees
  • There are at least 135 Facebook pages, groups or applications mentioned on the list
  • 86 of the companies on the list are using Twitter accounts, many of them with multiple accounts
  • The renowned medical centre The Mayo Clinic has a YouTube channel (prepare to be grossed out at gruesome videos from the operating theatre)
  • Even the Oscar Mayer Weinermobile has its own Twitter account (so you can say franks for the memories!)

Not all the companies on the list are large multinationals - the message here (with a nod to Anthony Johnson, who brought this list to my attention) is that all types of companies need to start getting involved in social media, because that’s where their customers are hanging out. They’re already talking about you without your participation - or worse, they’re talking about your competitors instead of you and you need to get out there and mix it up.

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Posted on Tuesday, December 2nd, 2008 at 1:10 pm under Australia, Marketing, Media companies, Technology, Video, Writing, e-marketing, social media.

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5 Responses to “The social media list”

  1. Kwoff.com Says:
    December 2nd, 2008 at 1:21 pm

    Zazoo: Social media\’s \’rich list\’…

    That\’s rich as in creator of rich social media content. Check out what companies \’get\’ social media (including a couple from Australia)….

  2. Peter Kim Says:
    December 2nd, 2008 at 2:57 pm

    I think some Canadians might take issue with the term “American” :)

    But seriously, I’d love to see more examples from Oz as well. Have seen similar lists produced for Malaysia, Germany, UK.

    Perhaps my former colleague Steven Noble - who was the first to bookmark the page in delicious - could help?

  3. ray Says:
    December 2nd, 2008 at 3:16 pm

    Point taken, Peter - I have now edited this to read ‘North American’. Hope your terrific list inspires a local version! Alas, I suspect the list here would be relatively short, as social media seems to be slower getting off the ground, though discussions like this should help get things going.

  4. Zazoo » Blog Archive » Social media - the Australian list Says:
    December 3rd, 2008 at 12:05 pm

    [...] media - the Australian listThe social media list’Glimmer of hope’ for online ads in [...]

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    March 13th, 2009 at 8:48 am

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