Online advertising growth in Australia continued to power along in the third quarter, although things are expected to slow down this quarter, according to the IAB’s latest Online Advertising Expenditure Report, released today.

The B&T newsletter reports that online advertising has experienced a 30% growth year-on-year, with advertisers spending a record $450 million in Q3, $100 million ahead of the same period last year.

While growth is expected to soften in Q4 in response to the global economic crisis, the IAB is still anticipating a 20% year-on-year growth.

While all three categories - general display, classifieds, and search and directories - reported strong growth, search and directories dominated, accounting for $212 million of total spend for the quarter, 33% ahead of the same period last year.

The finance, computer and communications, and motor vehicle sectors represented 52% of display ads. Recruitment dominated spend in classifieds, followed by real estate and automotive.

Tags: Australia, directories, IAB, online advertising, PWC, search

Posted on Friday, November 7th, 2008 at 4:28 pm under Australia, Marketing, Media companies, Technology.

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