The world has breathed a sigh of relief as the US has agreed with the rest of the world that Barack Obama has the best shot at getting America out of the mess it is in and engaging with the global community.

Politics aside, this election marks the triumph of the Internet and Web 2.0. Obama used skills honed as a community action group leader in Chicago in his younger days to build a powerful network of supporters, both financial and physical, through the Internet. His team collected a record amount of donations via the long tail of the Internet - a few dollars from a huge amount of people - and used email, SMS and YouTube to great effect. Nice to see someone of Obama’s advanced age (47) recognised the critical importance of online, particularly in organising youth support. A lot of businesses could learn from this example - I’m sure someone will write a book about it and make a squillion - I’d probably buy a copy.

Tags: Obama, president, social media, us election, web 2.0, YouTube

Posted on Thursday, November 6th, 2008 at 5:49 pm under Marketing, Technology, Video.

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