BuzzLogic’s Harnessing the Power of Blogs  survey, released this week, shows that blogs can have more impact on purchase decisions than social networks, because they create a conversation and trusted resource.

 The social media analysis company and ad network engaged JupiterResearch to conduct the study with more than 2,000 US online consumers in order to uncover changing behavior around blog discovery and consumption, how blogs factor into consumer purchase decisions and the nature of blog influence on buying behavior.

According to BuzzLogic: “The results suggest frequent blog readers (defined as consumers who read blogs more than once per month) use blogs as the top online navigation tool to discover other blog content, ranking higher than general Web search or blog search. Demonstrating a 300 percent growth in monthly blog readership over the past four years, the study also confirmed blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that blogs play a key role in ushering readers to the point of an actual purchase.”

Go here to see what the media and the blogosphere are saying about this study.

Tags: blog, BuzzLogic, conversation, e-marketing, influence, JupiterResearch, social networks

Posted on Wednesday, October 29th, 2008 at 9:48 pm under Marketing, Technology.

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