Quotes from it are plastered all over our site - it’s The Cluetrain Manifesto, the revolutionary (this word is vastly over-used, but appropriate in this case) tome about how the new media have changed the way companies do business. Now, for those of you who are too busy to pick up a book and are chained to your computer, Australian blogger Michael Specht has summarised the books 95 theses in an online PowerPoint presentation. Go and save this in your favourites! Good on you, Michael.

Tags: Australia, blog, Cluetrain Manifesto, e-marketing, markets are conversations, Michael Specht, online advertising, online marketing, PowerPoint

Posted on Tuesday, October 28th, 2008 at 8:44 am under Australia, Marketing, Technology.

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