A study commissioned by social networking marketer Cone has revealed that 85% of social media users thought companies should interact with their consumers through social media, at least when needed.

The survey, reported by eMarketer, also found that nearly 60% of Americans who use social media interact with companies when they’re on social media websites.

“Americans are eager to deepen their brand relationships through social media,” said Mike Hollywood, director of new media at Cone. “It isn’t an intrusion into their lives, but rather a welcome channel for discussion.”

Tags: companies, Cone, eMarketer, Internet, social media, social networking

Posted on Friday, October 17th, 2008 at 4:56 pm under Marketing, Technology.

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