Ginger, or Mary Ann?

I have been reading the Copyblogger blog for a while, and it’s obvious why it’s rated as one of the top blogs for writers - it consistently offers practical, commercially-focused advice on how to the writing business. It often uses analogies from popular culture to get its points across, such as “What Fight Club can Teach You About Innovative Content” and, one of my personal favourites, “The Jim Morrison Guide to Strategic Content Promotion” (I am a complete Doors tragic). 

Today’s entry is no exception: “Is Your Blog Ginger or Mary Ann?” Every male of a certain vintage can appreciate the iconic appeal of the two young females from Gilligan’s Island (let’s not talk about Mrs. Howell - shudder!). As Sonia Simone writes in this Copyblogger entry, Ginger represents the kind of woman men want to have an affair with, while Mary Ann symbolises the type of woman you want to marry. I never picked up the Jungian nuances of Gilligan’s Island when I was a lad, but today it’s obvious - but no less potent.

Anyway, what the hell does this have to do with digital content? As with other posts in this blog, Sonia does a good job of relating this to two types of successful blogs - the edge-pushing, paradigm-shifting, outrageous kind, and the practical, relevant kind.

As many of the commenters on this entry write, most people imagine themselves as a little bit of both (personally, I fancy myself as a bit more like The Green Hornet, but that’s another story). But one thing is for sure: I will be thinking about Ginger and Mary Ann the next time I post a blog entry - and that can’t be a bad thing!

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Posted on Sunday, October 5th, 2008 at 1:22 pm under Journalism, Marketing, Writing.

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One Response to “Ginger, or Mary Ann?”

  1. Emilie Hairster Says:
    February 14th, 2010 at 3:33 pm

    I have been a reader for a long time, but this is my first time as a commenter. I just wanted to let you know that this has been / is my favorite entry of yours! Keep up the great work and I’ll keep on coming back. If you’d be interested in swapping blogroll links with me, my website is MonaVie Scam.

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