From today’s B&T newsletter:

Telstra’s online and mobile sites are stealing revenue from traditional print and TV sectors, the company has
claimed, with the tough economic conditions aiding its growth while traditional media suffers.

The telco has said its BigPond sites have recorded more than 50% growth in total advertising revenue since the beginning of the year, including strong growth in the September quarter.

While Telstra would not reveal a dollar value of the revenue increase, network advertising GM Chris Taylor
confirmed claims that its online and mobile ads are “bucking the trend reported by traditional print and television sectors, which are watching their revenues shrink”.

Justin Milne, managing director of Telstra Media Group said the growth reflects confidence among advertisers that online and mobile advertising offered advantages over traditional advertising formats.

Tags: Australia, Big Pond, online advertising, Telstra

Posted on Wednesday, October 1st, 2008 at 10:15 pm under Australia, Marketing, Media companies, Technology.

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