From The HubSpot Internet Marketing blog:

“At the Inbound Marketing Summit last week, marketing guru David Meerman Scott encouraged business owners and marketing executives to ‘hire a journalist’. What was he talking about? More than 10,000 jobs have been cut this year at U.S. newspapers, and Scott sees the ‘dire situation for many reporters and editors as a tremendous opportunity for corporate marketing.’

“Why? Because journalists are trained to write, edit and, above all, tell stories in an even-handed way.

“‘Hiring people trained in journalism sounds like a good idea for marketers - they’ll be getting someone who’s more likely to be comfortable writing for a general audience, simplifying tricky concepts and telling stories,’ says Jon Fortt, a senior writer at Fortune.

“In the new world of inbound marketing, that’s what you need to do. You can’t interrupt potential customers with ‘marketing material’, you have to create rich, interesting content, that attracts people to your web site. You have to create content that’s useful to your customers, not gobbledygook about your product. Having somebody on your team who can do this will set you apart from the competition.”

Tags: internet content, Journalism, Marketing

Posted on Wednesday, September 17th, 2008 at 11:04 pm under Journalism, Marketing, Writing.

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